On the basis of product, the digital out of home (OOH) advertising market is segmented into digital billboard, digital signage, digital screens and others. In 2021, digital billboard category held larger share as they are more target specific, ongoing technological innovations, providing greater range of interactivity, ability to run multiple digital outdoor advertisements on a single screen, and surging focus toward programmatic advertising.
On the basis of application, the digital out of home (OOH) advertising market is segmented into street furniture, public location based, transit and others. In 2021, transit category in the digital out of home (OOH) advertising market. This is mainly because transit advertising helps brands reach consumers in an effective way, increase foot traffic to a store, improved brand awareness, rapid adoption of digital marketing, ability to reach mass audience, and also allows for creative ways to deliver messages.
Asia-Pacific Digital OOH Market Insight
The countries covered in digital out of home (OOH) advertising market report are China, Japan, South Korea, India, Australia, Singapore, Thailand, Malaysia, Indonesia, Philippines, and Rest of Asia-Pacific.
China is dominating the Asia-Pacific region for digital out of home (OOH) advertising due to the rising growth of the retail industry, surging implementation of augmented reality (AR) in advertising sector, and continuous focus toward the adoption of LCD screens at railway stations, bus shelter, and others.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as new sales, replacement sales, country demographics, regulatory acts and import-export tariffs are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of sales channels are considered while providing forecast analysis of the country data.
Asia-Pacific Digital Out of Home Advertising Trends Segmentation
Indoor and Outdoor), Product (Digital Billboard, Digital Signage, Digital Screens and Others), Application (Street Furniture, Public Location Based, Transit and Others), End-User (Retail, Automotive, Banking & Financial Services, Insurance (BFSI), Food & Beverages, Healthcare, Education, Government, Public Sector and Others), Country (China, Japan, South Korea, India, Australia, Singapore, Thailand, Malaysia, Indonesia, Philippines, and Rest of Asia-Pacific
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Asia-Pacific D OOH Industry Country Level Analysis
The countries covered in digital out of home (OOH) advertising market report are China, Japan, South Korea, India, Australia, Singapore, Thailand, Malaysia, Indonesia, Philippines, and Rest of Asia-Pacific.
China is dominating the Asia-Pacific region for digital out of home (OOH) advertising due to the rising growth of the retail industry, surging implementation of augmented reality (AR) in advertising sector, and continuous focus toward the adoption of LCD screens at railway stations, bus shelter, and others.
Asia-Pacific Digital OOH Industry Share Analysis
Digital out of home (OOH) advertising market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, company strengths and weaknesses, product launch, product trials pipelines, product approvals, patents, product width and breadth, application dominance, technology lifeline curve. The above data points provided are only related to the companies’ focus related to digital out of home (OOH) advertising market.
The major players covered in the digital out of home market report are
JCDecaux SA
Posterscope
QMS Media Limited
Xtreme Media Pvt. Ltd.
Daktronics Inc.
oOh!media Limited
Broadsign International Inc.
Focus Media Holding Ltd
LOCAD PTE .LTD
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Major TOC of the Digital Out of Home Advertising Report
Chapter One:
Chapter Two:
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Global Digital Out of Home (OOH) Advertising Market is Expected to Grow at 11.7% in the Forecast Period of 2021 to 2029
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Global Digital Out of Home (OOH) Advertising Market is Expected to Register a Healthy CAGR in the Forecast Period of 2021 to 2029
Asia-Pacific Digital Out Of Home (OOH) Advertising Market is Expected to Register a Healthy CAGR in the Forecast Period of 2022 to 2029
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