I got this invite to purchase a new ‘secret product’ in an online pre-sale where customers did not know what the product was before purchasing it,” said Banks.To get more news about Masturbation Cup, you can visit pinkkittytoys.com official website.

“The invite had a QR code which linked to a blurred pink box, so I had no idea what it was, but I put in my card details and bought it. I can’t even remember when – it is all a bit of a blur as I have recently got married”.

Banks had no regrets when the product – a dual pleasure vibrator – arrived.“I had no idea but I tried it and it’s great,” she said. “I am very happy with it.”The vibrator was sold by stigma-breaking female pleasure company, Girls Get Off.

The Mount Maunganui-based company was founded during New Zealand’s first lockdown in 2020 by two friends, Viv Conway and Jo Cummins, who bemoaned the fact that it felt ‘sleazy’ to go into an adult store.

In just a short period of time, Girls Get Off has become one of Aotearoa’s best known brands, with a highly engaged social media presence of more than 100,000.Viv and I recognised there was a gap in the market for sex toys that are beautifully presented, and something you want to shout about not just in the bedroom but to all your friends, just like you would about a new shoe haul or something,” said Cummins.

The company now sells a range of sex products.Banks said it was the philosophy of the company that appealed to her.

“I like the fact that the company is about sexual empowerment and normalising female pleasure,” she said. “It’s something me and my girlfriends talk about – we compare notes on purchases. My husband and I are pretty open too.”

With recent research showing that 94.6% of Kiwi women have masturbated in their lifetime (with 76.1% having performed the act in the last 12-24 months), New Zealand women are among some of the most sexually liberal in the world.

The research – Female Sexuality in Aotearoa/New Zealand: Factors and Sexual Response Associated with Masturbation – claimed to be the first study of its kind to measure masturbatory practices of New Zealand women.

It surveyed women of all ages over 18, regardless of sexual orientation, physical location or economic background.“With this data in mind, it came as no surprise that our Kiwi ladies responded to us with such enthusiasm.” said Conway, who has spent this year in Sydney expanding the company to the Australian market.

“A current goal of ours is to break into the Australian market. That’s why we decided to have the launch event on the Goldie. The response to the event was phenomenal. Many of Australia’s big influencers attended and told us that it was the best launch they’d ever been to.”