The Harley-Davidson ebike is really happening

Harley-Davidson, likely the most well-known motorcycle manufacturer, is venturing into a new two-wheeled transit endeavour. The Harley-Davidson ebike series, announced in Fall 2020, will be sold under the “Serial 1” brand, named after the first Harley-Davidson motorcycle.To get more news about full suspension electric bike, you can visit our official website.

Harley-Davidson joins the many vehicle companies, including BMW, VW, GM, Audi and Jeep, that are dabbling in the ebike world. The ebike industry is booming, and if it continues on a similar trajectory researchers have predicted the motor-powered bikes will soon become a major form of urban transport.The Serial 1 ebikes are specifically designed for urban commuting. Targeted towards urban millennials, it’s clear the Serial 1 brand is distancing itself from the classic, but ageing, rough biker Harley-Davidson marketing.To get more news about full suspension electric mountain bike, you can visit our official website.

Does it make sense for a motorcycle manufacturer to get into the ebike business? When car brands make ebikes they normally outsource the actual production of the product, partnering with another company with ebike experience. These bikes, on the other hand, were designed and engineered by Serial 1, the company recently filed for them.

Harley-Davidson has a bit of experience with electric vehicles. The company sells the LiveWire, an electric motorcycle featured in the latest season of Ewan McGregor’s show The Long Way Up, and electric balance bikes that come in sizes (surprisingly?) small enough for a three year old.

As for the bike design, the Gates carbon fibre belt drive is the strongest indicator of the Harley-Davidson influence. The company transitioned from chains to belt drives in the 80s. Other than that, the flat bars, disc brakes and general upright position could be read as motorcycle-inspired, but also fit within the standard of other urban ebike designs.

Though Serial 1 started as in-house ebike development, Harley-Davidson will only be a minority shareholder—venture capitalists will own the majority of the new brand.