In 2003. Madden 24 coins Films was able to find the perfect partner after the league created its own 24 hour cable channel, known as the Madden NFL 24 Network. The network's reach increased up from 12 million households to 72 millions homes in 2013. It was actually the network's growth that led to the 2009 lawsuit.

"The use and value of Madden NFL 24 Films have just became a huge success," Dryer said. "It's an enormous win for these films."

The revenue generated by Madden NFL 24 Films and the Madden NFL 24 Network goes into the league's national revenue stream . It is divided between teams and shared with players in the collective bargaining agreement.

"The Madden NFL 24 creates an extensive library of movies to market their products," he said. "Within this model, there exist thousands of gamers that have rights as individuals."

Dryer did not discuss the worth that comes from Madden NFL 24 Films and the amount of money it brought in. The increasing popularity, and profit, of the league and its teams suggest to him that the pictures of former players' faces are worth more than they currently receive which is nothing -- and more than they would receive through an agreement proposed by the league this year.

A team from Madden NFL 24 proposed an agreement in the spring of 2013. which would deposit $50 million, minus an estimated $8 million in legal costs, into a fund for retired players. Settlement funds will be paid out over eight years . The money will go to charities that provide support to initiatives for retired players. It could also establish an agency that licenses retired players which could, ideally, bring in additional income for the fund.

What can be done is to transfer money directly to former players or Dryer

Many prominent former players have spoken in support of the settlement which includes Hall of Fame running back Jim Brown. Jim Brown, the Hall of Fame running back runs a group of retired players that will be charged with distributing the funds of the settlement.

The federal judge in Minnesota agreed to the settlement as well as more than 20.000 former players have until August. 30 to decide whether to accept the deal or opt-out of the deal. Dryer is encouraging his peers not to accept the settlement offer.

"They're making you business models with buying mut coins the league in order to collect money to help former athletes," Dryer explained. "But these business models have proved that they are dry wells."