Magento 2 is a popular open-source eCommerce platform that allows you to build and manage an online store. It's a complex platform with a lot of features, which can make it difficult to implement and manage tracking tags.

Magento 2 Google Tag Manager can help you overcome these challenges by providing a simple and user-friendly way to add and manage tracking tags.

Here are some of the benefits of using Magento 2 Google Tag Manager:

• Improved website performance: Google Tag Manager can help you improve your website's performance by reducing the number of requests that are made to your server. This is because Google Tag Manager loads your tags asynchronously, which means that they are loaded after the rest of your website's content.
• Improved tracking: Google Tag Manager can help you improve your tracking by giving you more control over how your tags are implemented. This means that you can track more events and data, and you can do it more accurately.
• Simplified tag management: Google Tag Manager can simplify tag management by centralising all of your tags in one place. This Magento 2 extension makes it easier to manage your tags, and it also makes it easier to troubleshoot any problems that you might have.

If you're looking for a way to improve your website's performance and track your marketing campaigns more effectively, then Magento 2 Google Tag Manager is a great option. 

To get started, you can follow these steps:

1. Install Google Tag Manager: The first step is to install Magento 2 GTM extension on your Magento 2 website. You can do this by following the instructions on the Google Tag Manager website.
2. Create a new tag: Once you've installed Google Tag Manager, you can create a new tag. To do this, click on the "Tags" tab and then click on the "New" button.
3. Configure your tag: In the "Configuration" section, you can configure your tag. You will need to specify the type of tag that you want to create, the trigger that will fire the tag, and the data that you want to collect.
4. Publish your tag: Once you've configured your tag, you need to publish it. To do this, click on the "Publish" button.

Conclusion:

That's it! You've now successfully installed and configured Google Tag Manager on your Magento 2 website. You can now start using Google Tag Manager to improve your website's performance and track your marketing campaigns more effectively.

You can also find a variety of Magento 2 extensions that can help you with GTM. These extensions can add additional features to GTM, such as the ability to track A/B tests and user surveys.

If you need help with Magento 2 Google Tag Manager, you can hire Magento developers from Webkul. We have a team of experienced Magento developers who can help you get started with Google Tag Manager and make the most of it.