The global toys and games market size was USD 308.12 Billion in 2022 and is expected to register a revenue CAGR of 4.7% during the forecast period. Factors such as growing popularity of pop culture which is creating high demand for limited edition character merchandise, rising demand for mobile games and e-sports among Generation Z and millennials, along with shifting dependency on Science, Technology, Engineering, and Math (STEM) toys for incorporating ‘Learning through Play’ culture to make education easier and fun-loving are major factors driving the toys and games market revenue growth.

The report further offers a complete value chain analysis along with an analysis of the downstream buyers and upstream raw materials. The study focuses on global trends, regulatory frameworks, and macro- and micro-economic factors. The report also provides an extensive analysis of the segment and sub-segmented expected to dominate the market over the projected period. The report offers a forecast estimation of the market with regards to the analysis of the market segmentation, including product type, end-user industries, application spectrum, and other segments.

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 Key companies profiled in the report include:

Lego System A/S, Mattel, Tomy, Spin Master, Ravensburger, Playmates Toys Limited, Clementoni Spa, Konami Digital Entertainment, Jakks Pacific, Inc., Sanrio Co., Ltd., Thames & Kosmos, LLC., Bandai Namco Holdings USA Inc., Ubisoft Entertainment, Dream International Limited, MGA Entertainment, LeapFrog Enterprises, Inc., Vivid Imaginations UK, Funko, Nintendo of America Inc., and Activision Publishing, Inc. among others

Key Questions Answered by the Report:

Which region is expected to dominate the market in the coming years?

What are the recent technological and product advancements occurring in the market?

What are the key strategies adopted by the prominent players in the Toys and Games market?

What are the key product types and applications of the Toys and Games industry?

What is the outcome of SWOT analysis and Porter’s Five Forces analysis?

How is the competitive landscape of the Toys and Games market?

Who are the key players in the industry?

What is the growth rate of the industry over the coming years?

What will be the valuation of the Toys and Games Market by 2027?

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 Market Segmentation

• Toys and Games Product Type Insights: Revenue, USD Billion; 2019-2032)

  • Dolls and Action Figures
  • Board Games
  • Puzzles
  • Outdoor and Sports Toys
  • Electronic and Video Games
  • Construction Toys
  • Plush Toys
  • Educational Toys
  • Others

• Toys and Games Price Range Insights: (Revenue, USD Billion; 2019-2032)

  • Premium Toys
  • Mid-Range Toys
  • Budget Friendly Toys

• Toys and Games Material Insights: (Revenue, USD Billion; 2019-2032)

  • Metal
  • Wood
  • Plastic
  • Fabric and Textile
  • Mixed
  • Others

Regional Analysis:

Regional analysis includes an in-depth study of the key geographical regions to gain a better understanding of the market and provide an accurate analysis. The regional analysis covers North America, Latin America, Europe, Asia Pacific, and Middle East Africa. The regional analysis covers the analysis of key market segments, including revenue, CAGR, import/export, supply and demand ratio, production and consumption ratio, industrial chain analysis, and market dynamics in each region of the geographies.

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ToC of the report:

Chapter 1: Market overview and scope

Chapter 2: Market outlook

Chapter 3: Impact analysis of COVID-19 pandemic

Chapter 4: Competitive Landscape

Chapter 5: Drivers, Constraints, Opportunities, Limitations

Chapter 6: Key manufacturers of the industry

Chapter 7: Regional analysis

Chapter 8: Market segmentation based on type applications

Chapter 9: Current and Future Trends

Thank you for reading the report. The report can be customized as per the requirements of the clients. For further information or query about customization, please reach out to us, and we will offer you the report best suited for your needs.

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