Water Is Our Element - Felix WITTICH c/o JULIA WALDMANN photographs the global BRITA campaign for Service plan Felix WITTICH c/o JULIA WALDMANN photographed the global campaign for BRITA still on behalf of the agency Serviceplan. Art buying was taken care of by Caroline Walczok. The well-known water filter or bubbler is now becoming a lifestyle brand. That is : away from the product and more in the direction of lifestyle. In a multi-stage pitch for water filter brand Brita during the first half of 2023, Hamburg-based agency Leagas Delaney, and its team led by CEO Dirk Bittermann and co-founder Hermann Waterkamp, was successful and will now become the international lead agency. Maren Huth, Director Global Brand Strategy & Experience of Brita SE: “Leagas Delaney absolutely convinced us during the selection process. We want to evolve Brita into a genuine lifestyle brand, and Leagas Delaney presented us the best strategic approach and ideas here.” Read more - https://gosee-news.blogspot.com/2023/08/water-is-our-element-felix-wittich-co.html #bestphotoartist #transportationphotography